Spread the word:
Have you noticed that the new Pepsi logo is not new at all?
In times of turbulence and uncertainty people gravitate towards what feels safe, familiar, and nostalgic. And the same shift can be seen in the world of branding and consumer preferences.
The longing for comfort and reliability is clearly reflected in the recent ‘heritage rebrand’ trend among iconic brands like Citroën, Pepsi, Burger King, and Kodak. These brands have masterfully tapped into the collective yearning for simpler times by reintroducing classic elements in their logos and branding strategies.
As with everything else in life and in design – the key to a good “retro-branding” is balance.
These rebrands are not just throwbacks; but a well balanced fusion of the old and new, offering a sense of continuity with a modern touch.
