Spread the word:
It’s been one of those days.
A morning full of casualties in Israel and in Ukraine. It’s hard to think about work, but you know you have too.
And it’s moments like these that make you wonder – Can a brand be human, just like its clients, employees and founders? In our digital-first world, giving your brand a ‘human’ side could be the secret sauce to really connecting with your audience. Think about it. When a brand shows off its personality, tells real stories, and even shares its ups and downs, it becomes more than just a logo.
Real Talk. People relate to brands that talk like humans – genuine, down-to-earth, maybe even a bit quirky. It’s like having a good chat over coffee rather than listening to a sales pitch.
Emotions Matter. Brands with a human touch don’t just sell stuff. They share experiences, dreams, and even a few laughs. It’s all about making that emotional click.
Oops, We’re Human Too. Mistakes happen. When brands own up to their slip-ups, it shows they’re not just a faceless entity but something more relatable.
Beyond Transactions. It’s not just about selling; it’s about building a community, creating a space where people feel they belong.
So, yeah, I think brands can totally be human in their own brand-y way.
What about you? What kind of a day is your brand having?
