Spread the word:
Your dev team just shipped the update that changes everything.
Nine months of sprints. That feature your enterprise clients have been asking for. The one that finally puts you ahead of the competition.
You shipped it. Announced it. Took it to conferences. Added it to the deck.
Then… silence.
Not because the feature wasn’t good enough. Because nobody got far enough to see it.
Here’s what actually happened:
→ Prospect searches for solution
→ Finds 12 companies (including yours)
→ Opens tabs
→ Your site: Same template as 400 other startups, buzzword bingo
→ Competitor’s site: Commands immediate attention
→ Tab closed in 8 seconds. Deal lost.
Your feature? Never had a fighting chance.
Time to build feature: 9 months, $250K.
Time they spent on your site: 8 seconds
Reason you lost: They never made it to the demo
The math tech founders avoid:
You can spend $250K building features for the 5% who already know you exist.
Or spend $40K transforming how you look to the 95% who scroll right past you.
Which one multiplies your reach by 10x?
The one that makes 95% of prospects actually see what you built.
Your features are probably already good enough to win. Your brand is the bottleneck.
It’s not letting prospects get close enough to see what you built.
It’s not giving investors confidence to write the check.
It’s not giving enterprise buyers ammunition to defend the purchase.
The feature won’t fix that. But brand transformation will.
The uncomfortable truth:
Everyday you delay the brand transformation, your features are dying in obscurity.
Not because they’re not good enough.
Because they’re trapped behind a brand that doesn’t match their power.
