Arieli capital

Arieli Capital is a diversified investment business that focuses on actively investing in the next generation of technological firms.

Arieli Capital has four core businesses: Arieli Family Office, Arieli Innovation, Arieli Advisory and Arieli Innovation Fund.

Our task was to come up with a website redesign that made it clear Arieli Capital provides a wide spectrum of services, solid business development resources and growth strategies, and to present them in a way that fosters trust among potential clients.

First, we decided on a visual style, electing for a look that embodies business—clean, serious and formal with colors that reflected this approach.

For the visual elements, we chose formal photos, a landscape that everyone can immediately identify as financial sector related, minimalist icons in the corporate colors, and a series of testimonials running along the bottom.

We organized content logically, so that users can easily find the information they need. This involved arranging headlines, images and text in a way that guides the eye from the most important to the least important content.

Arieli Capital’s new website reflects the company’s reputation as a group of passionate individuals eager to assist start-up investors.