LifeParcel

LifeParcel is on a mission to eliminate geographical barriers for individuals and couples aspiring to become parents. By offering safe, secure, and personalized courier services for genetic material—such as sperm, eggs, and embryos—LifeParcel ensures that the journey to parenthood is supported with the utmost care and responsibility. With operations spanning 32 countries, the company is committed to hand-carrying fertility specimens between clinics, enabling hopeful parents to create families regardless of location.

We partnered with LifeParcel to create a complete branding solution and design an informative, engaging website that aligns with the company’s values of safety, responsibility, and international reach.

The challenge was to create a visual identity that encapsulates LifeParcel’s core values— VIP care, responsibility, and the idea of seamless delivery. The resulting logo combines the initials “LP” with a heart, symbolizing both the company’s commitment to providing a personal touch in fertility transportation and its focus on compassionate care. A subtle reference to a destination pin reflects LifeParcel’s global courier service, making the connection between the company’s logistical expertise and the journey of parenthood.

The branding package extended to business cards, folders, and social media designs. We ensured the brand’s message was consistent across all touchpoints, speaking directly to the dedicated parents and fertility professionals LifeParcel serves. In designing their brand identity, we focused on capturing the essence of their mission: to protect life’s most delicate beginnings. By combining meticulous detail with thoughtful design, we created a visual language that radiates confidence, care, and reassurance, reflecting the balance of science and humanity at the heart of their work.

The goal for the LifeParcel website was to communicate their expertise and global reach in a clear, visually compelling way. We needed to showcase that LifeParcel is safety-obsessed, embryologist-owned, and concierge-minded. To highlight their global impact, we designed custom 3D models that combined a globe with pins (symbolizing the company’s courier delivery system) and an egg, representing the biological aspect of fertility. These models helped convey LifeParcel’s mission of overcoming geographical limitations in fertility transportation, with the added benefit of being interactive and engaging for website visitors.

For the 404 error page, we added a playful touch with a humorous sticker on a cryo tank, helping to reinforce the company’s approachable and caring tone, even in unexpected moments.

Through our work with LifeParcel, we’ve contributed to their mission of making parenthood possible for individuals worldwide, no matter the location. The branding and website serve as a powerful visual representation of the company’s commitment to safety, care, and global service, ensuring their message reaches a global audience with confidence.