n8n Builders Berlin

n8n, a leading workflow automation platform, was preparing to host n8n Builders Berlin 2025 — their flagship developer conference bringing together the automation community for a day of learning, networking, and innovation. The event needed a bold, memorable visual identity that would capture the energy of Berlin’s tech scene while reflecting n8n’s brand values of openness, connectivity, and creative problem-solving.

The challenge was to create a comprehensive design system that would work seamlessly across both digital and physical touchpoints, from social media announcements to on-site wayfinding, while maintaining visual impact and brand consistency throughout the attendee experience.

We developed a vibrant, geometric visual language built around n8n’s signature circular forms and workflow concepts.

The identity celebrates Berlin’s creative energy through a bold color palette paired with iconic Berlin landmarks like the Brandenburg Gate and TV Tower.

The circular motifs throughout the design system represent connection points in workflows — a visual metaphor for how n8n brings different tools and processes together.

This created a cohesive thread that tied all conference materials together, from the first social media tease to the final event signage.

Color Palette

We created a vibrant, high-energy color system that balanced professionalism with approachability. Deep purples served as the anchor, complemented by energetic pinks, corals, and oranges that could be mixed and matched across different materials.

Typography & Layout
Clean, modern typography ensured readability across all formats, while the distinctive circular elements created visual rhythm and guided attendees through information hierarchies — from event schedules to speaker lineups.

Iconography

Custom Berlin landmark illustrations were integrated into the design system, grounding the event in its location while maintaining the playful, tech-forward aesthetic.

The n8n Builders Berlin visual identity successfully created a distinctive, energetic presence that resonated with the developer community. The bold color palette and circular design language became instantly recognizable across all touchpoints, creating a cohesive experience from the first marketing touchpoint to the event itself.

The flexible design system allowed for easy adaptation across dozens of applications while maintaining strong brand consistency. Whether attendees encountered the event through LinkedIn posts, street posters, or conference badges, they experienced the same vibrant, connected visual story.

The materials helped position n8n Builders Berlin as a must-attend event in the developer conference circuit, with the visual identity successfully capturing both the technical sophistication of the n8n platform and the creative energy of Berlin’s tech community.