MK Tax

MKTax is the leading Israeli-based US tax firm that helps Israeli high-growth start-ups and mid-sized tech enterprises expand their operations in the United States.

From setting up a US-based entity to tax filings, state licenses, and international tax planning, MK Tax supports and guides companies as they grow through professional managed services and consulting.

Our goal was to redesign the brand’s personality with a bold, feminine vibe. Confidence, accountability, honesty and polish were the fundamental keywords that guided this transition.

The logo is built on elegant typography to better reflect the company’s ideals and communicate with its recipients and clients.

The main colors of the brand are dark purple and white linen, with rose gold used as the distinguishing colour with an overall look that is attractive and professional.

For the typography, we chose ‘Prompt’ which means ‘ready’ in Thai and English. The front has wide proportions and airy negative space, making it suitable for web and print use.

For the graphic elements, we used a modern and abstract web of connecting lines to convey a sense of organised chaos—the type of design that makes you pause and look twice, discovering something new each time.

A successful collaboration where we took on the client’s vision and effectively translated it into a compelling and effective brand design, that is elegant and straightforward, making it easy to understand and remember.

The design resonates well with MKTax’s target audience, reflects its cultural sensibilities, and is eye-catching in all forms — from web to print.